importance of marketing logistics pdf

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Transport in the national economy enables the exchange of goods and services. Components. The entire purpose of logistics … Another key thing is that the financial impact of logistics is generally not as direct and clear as the other functions like marketing, sales and finance. Importance of Logistics in Business. Deciding the specifications of the product 3. very important role in logistics, because of the goods movement of and the creation of ancillary services. Deciding the delivery schedule 5. The issue of logistics is a particularly important factor in enterprise management in terms of both operational and strategic management, but also in terms of economic and organizational aspects. A prominent feature of this paper is a set of takeaways, delineated from the cross-section of SCM literature bases (marketing channels, logistics, purchasing, and operations management) that will facilitate the development of the topic of SCM in marketing. Marketing logistics is described as a system of planning and acting which guarantees that ordered goods will be supplied on time, with using of proper means of transport, in the quickest way and possibly the cheapest, Dwiliński (1998). Delivery according to the contract is essential to fulfilling the commercial and legal requirements. But what exactly is the importance of using such services? importance that the term "logistics" was included into the British Encyclopedia, with its definition formulated by an American, R. M. Leightone. selection and rate negotiation[2].An important factor in supply chain logistics is transportation system. It is the careful blending and balancing of these three elements that creates the powerful marketing mix. Get a Central Storage Location. It is an important part of marketing activity and a major component of marketing mix. They create exchange efficiency by reducing the number of contacts needed. Traditionally, cost were the only factor in planning logistics activities to achieve this objective. Typically some managers think marketing logistics means only trucks & warehouses. in solving complex logistics problems derived from the important need to design and manage the entire supply chain as a single entity. Accord ing to him, Keep on reading to find out! It is important to develop a strong marketing mix. But in the present time, logistics is much more than previous. Digital Marketing unlike Traditional Marketing, acclimatizes you to certain tools, and uses technology to smoothen processes and teach you Marketing—a dual benefit. Marketing Research – Meaning, Scope, Objectives & Process ; International Business: Nature, Characteristics, Features ; Nature and Scope of Marketing Management ; Importance of Customer Relationship Management ; Types of Distribution Channels in Marketing | With PDF ; Functions of Distribution Channels Importance of distribution channels: Manufacturers may always do not always need distribution channels. Check out these 9 reasons why you really do need it. Some of the importance’s are. Filling up the order form 2. It is important to create visibility into a company’s supply chain. Logistics aids nearly every department. When “distribution” is linked to “strategy,” the question is—How can distribution serve as a component or variable to support a company’s overall business and marketing strategy? As discussed, it depends on several factors. Deciding the location of delivery Important Factors 1. This means you can receive, store, distribute, and ship products with much ease to … Transportation system strongly influences the performance of logistics. 1. Importance 4. 1. Distribution Logistics [PDF] is concerned with the delivery of finished products to the customer. Among several possible metaheuristic approaches, we will focus particularly on Iterated Local Search, Tabu Search and Scatter Search as the methods with the gre atest potential for solving LM related problems. Importantly, our paper involves a strategic discovery of the anchoring of SCM thought in marketing. The highly competitive environment commonly associated with many business organizations has caused many companies all over the world to become proactive. The buyer is not interested in the promises of the seller that he can supply goods at competitive price but that he actually does so. Its main objective is to have the right amount of material or product at the right time and at the right place (Simchi Levi et al. important in service delivery. Learn More → Supply chain management traditionally has focused on sourcing components, materials and other supplies as well as distribution. The importance of the issue which involves the transportation activity and its effects on the logistics of enterprises is developed in the aspects of outsourcing and the hiring of operators. Marketing logistics as well as communicating it is one of the duties of a logistics department. other important marketing activities can have serious shortcomings: the customer’s needs may be overlooked, the organisation may sell goods and services that the customer does not need, or the customer may have needs for the organisation’s products and services but may purchase the wrong ones. Packaging and labeling are an important aspect of logistics management. Logistics activities are vital for both manufacturing and service organizations to be competitive in today’s market conditions. What Are Logistics & Supply Chains? It occupy one third of amount in logistics costs. Promotion is another important aspect of an organization’s marketing logistics process. Marketing activities can be classified under three general headings: public relations, advertising and self-promotion. A centralized location for all your storage needs help to reduce the production gap. PRICE This is the factor that usually as more importance for the company because it is the factor that contributes to its revenue. So, for considering these two factors, other factors in marketing decision of management in the service organization are important that are called “service marketing mix” or 7p. It acts as a silent salesman. Flexibility is often misunderstood as more companies move towards software-as-a-service (SaaS) models for … The Importance of Flexibility for Strategic Logistics Management Flexibility within logistics management is crucial to maintaining efficiency and accuracy in shipping processes. Logistics is so important that it frequently shapes the de-signs of campaigns, battles, and engagements. It is required in the whole production process like from [3]. Packaging implies enclosing or encasing a product into suitable packets or containers, for easy and convenient handling of the product by both, the seller and specially the buyer. Logistics management consists of eight elements called wings of logistics. Nature & importance of logistics management in the supply chain. Marketing Is an Effective Way of Engaging Customers. Customer Order Processing Flow of Actions 1. The marketing cooperation in international logistics is about accomplishing tasks such as: creating the image of the company and brand consolidation for products and services, Major sub-sectors within the industry include air, rail, water, and truck transportation, urban transit and ground passenger transportation, warehousing and storage, and motor vehicle repair. Marketing logistics also are known as physical distribution. The Marketing Mix is constituted mainly for the 4 P’s (Price, Promotion, Place, Product), so it is important to understand the importance of Logistics in the four different P’s of Marketing. Logistics managers can use this information for process optimization and avoiding potential disruptions. Know More About Economical Importance of International Logistics. Transport raw materials and semi-finished products for production (in industry, construction, etc.) 2008, p. 1). However, if people carefully check, then its importance can be understood. Case studies involving companies from the Swedish and the Dutch retail industry were conducted to identify packaging logistics parameters along the retail supply chain. Marketing logistics are basically the physical distribution of goods. These are discussed in a nutshell below. So why is marketing important? Packaging facilities the sale of a product. The distribution channels can perform many functions like transportation, storage, selling, scale of operation and advertising better … Deciding the quality check list of the product 4. It consists of order processing, warehousing, and transportation. The importance of logistics systems lies in the fact that it leads to ultimate consummation of the sales contract. In the literature one may find the statement that customer service should be considered as the most important element of the modern logistics efficiency. Logistics means moving and storing materials, products, information and service providers from the point of origin to the point of consumption, according to the Council of Supply Chain Management Professionals. In the business world, the term “distribution” refers to the channels, logistics and processes to move products and services from the point of manufacture, production or creation to the ultimate end-users. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. Managing an international logistics company comes with many responsibilities. After overseeing the purchase of goods, you would arrange for temporary storage that is safe and can accommodate the type of merchandise. and finished products for personal consumption” (Praca zbiorowa, 2008). The knowledge and awareness of the importance and potential of the packaging logistics activities along the supply chain is low. 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